European Pricing Platform - Connecting Pricing People

March 2012 REDWOOD SHORES, CA and LONDON, UK – 13th of March 2012 – Model N, the leader in Revenue Management, will be sponsoring the 2nd Annual European Pricing Platform (EPP) Pricing and Profit Optimization forum on Life Sciences in Montreux on May 23 and 24. EPP is the leading knowledge community for pricing decision makers in Europe. This high-profile, two-day event will bring together leaders from finance, sales, marketing, and pricing to address current operational and strategic challenges in the European Life Sciences market.

February 2012 The business model of the pharmaceutical industry with a third party and often public payer has always puzzled people. The patients who benefit from treatment with a medicine pay part or even nothing of the cost. Within this constrained environment, pricing is more important than ever. To set a price too high may block market access, to set a price too low will leave money on the table.

January 2012 Determining the right price is a very delicate matter and one of the main drivers of the profitability of a company. Therefore, the European Pricing Platform organizes a 2-day training session fully committed to this topic. The training will be given by dr. Florian Bauer on the 9th & 10th of May 2012.

This session allows you to understand the basic methods for determining the right price and to implement them by using supporting techniques. They provide a basis for price proposals within the organization that will generate a knowledge base and be a regular part of the pricing process. But the training goes further than the basic methods: you will acknowledge the suboptimal decision strategies of real-life customers that have a big influence on your margins!

January 2012 The European Pricing Platform (EPP) is proud to announce that they have added Simon-Kucher & Partners, a global consulting firm specializing in pricing and marketing strategy, to their partners. Simon-Kucher & Partners’ experience builds on over 2000 projects conducted by their pricing experts in the last three years alone. Simon-Kucher will become a new Pricing Expert Partner, exhibitor, and sponsor of upcoming EPP events throughout Europe. Simon-Kucher will offer EPP participants insights, benchmarks, proven tools and methodologies to illustrate how to maximize profitability through cutting-edge marketing and pricing strategies.

November 2011 The European Pricing Platform reaches in the academic year 2011-2012 a new ‘European Best Pricing Master Thesis Award’ out to the writer of the best thesis that addresses pricing as the main theme. An experienced jury of pricing experts decides eventually who the winner will be. In Europe experienced pricing professionals are still scarce. Only few organizations have pricing managers today. As the need for more talent will seriously increase, students who focus on the pricing subject might be one step ahead of others at the moment they enter the career market. The importance of pricing knowledge development at student level - and herewith stimulate a new generation of professionals starting their careers with fundamental and applied knowledge in the pricing area - is the driver behind the European Best Pricing Master