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European Pricing Platform

What is the role?

Academic research is of vital importance to pricing knowledge development. Therefore the EPP supports leading academics to contribute to and ensure continuous development of science-based and managerially relevant pricing knowledge and solutions building.

The objective is to share the knowledge with participants and organizations.

In order to make sure this aim is achieved, the EPP installed an Academic Advisory Board.

The mission of the Academic Advisory Board is fourfold:

- To enhance academic pricing knowledge developmen;
- To support practice based research which draws upon the findings of academic theory and vice-versa;
- To link academic pricing knowledge to relevant business pricing knowledge and solution;
- To put pricing on the CEO’s strategic agenda.


    The goals of the Academic Advisory Board are:

    - To act as the advisory body of the European Pricing Platform with respect to the focus on new pricing knowledge developmen;
    - To be a continuous source of new, managerially relevant pricing knowledge to be shared with the participants (articles, white papers, etc.) of the EPP;
    -

    To increase pricing knowledge at the student level in order to prepare young managers for a pricing career.


    If you are an academic in marketing or finance, participation will connect you to people and resources that can help you. The price management profession is growing rapidly in size and prominence, make sure you stay connected.

    See the types of participation

    The benefits for you as an academic participant are:

    - Join an European peer-to-peer group of academic pricing professionals;
    - Access to pricing knowledge download center;
    -
    Connect with pricing professionals interactively through our discussions forums;
    - Post your pricing whitepapers on the platform;
    - Post your pricing articles on the platform;
    - Post your academic research papers;
    -

    Get editorial access to the Journal of Pricing.

     

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