Research publications (4 articles)
|Assessing the value of 5 pricing research methods||Times downloaded: 12|
|Wisdom of Crowds applied to pricing research||Times downloaded: 12|
The aim of this study was to develop a new pricing research method, with the use of the Wisdom of Crowds. One of the known biases in the current willingness-to-pay (WTP) elicitation methods is the hypothetical bias. This means that consumers in a hypothetical situation do not truly reveal their actual WTP. In the literature both over- and underestimation of the WTP occurs. With the Wisdom of Crowd method, consumers were asked to estimate the WTP of other people, instead of their own WTP. Blauw Research
|Assessing the value of 5 pricing research methods||Times downloaded: 14|
Suazio & ePP performed an international study concerning pricing research methodologies.
This article discusses the awareness, satisfaction and usage patterns of five different pricing research methods. The included pricing research methods are: Conjoint Based Pricing, Van Westendorp Price Sensitivity Meter, Gabor Granger, Brand vs. Price Trade-off, and Expert Session. Moreover we briefly discuss how information is shared within the pricing community. In addition we provide a recommendation on how to select the appropriate method for your needs.
|Dispersion of relative price levels in the European Union||Times downloaded: 9|
This paper presents direct evidence of price level convergence in the European Union (EU) in the period 1996-2006.
Following Chen and Devereux (2003) and Faber and Stockman (2004, 2005) Harmonized Indices of Consumer Prices (HICP) are transformed into absolute (relative) price levels. These price levels are used to study trends in price dispersion in the enlarged European Union. Differently from Chen and Devereux, who study price dispersion for US cities and Faber and Stockman, who base their analysis on 17 European countries, this paper covers all 27 current EU members1. It is interesting to study price dispersion including also the New member states, which are catching-up with the more wealthy EU countries and to see how differences in relative prices develop over time. The degree of price dispersion can
Its aim is to study European price dispersion over time, σ-convergence, from a macro perspective and to answer the following research question:
What is the trend in price dispersion in the European Union over the period 1996-2006?