European Pricing Platform
Articles
Top 10 Article
PRICING MANAGEMENT (17 articles)
Pol Vanaerde
Michael Marn, Eric Roegner, Craig Zawada (Mc. Kinsey)
Sean Silverthorne
Chris Anderson
Michael R. Baye - Kelly School of Business - Indiana University J. Rupert J. Gatti - Faculty of Economics - University of Cambridge Paul Kattuman - Judge Business School - University of Cambridge John Morgan - Haas School of Business
By Frank V. Cespedes, Elliot B. Ross and Benson P. Shapiro
Pol Vanaerde
Author Name
Rusell G. Bundschluh and Theodore M. Dezvane
Knowlegde@Wharton
Dieter Kiewell, Kevin Bright, Andy Kincheloe
Cameron C. McClearn
Cristopher C. Eugster, Jatin N. Kakkar, and Eric V. Roegner
Dieter Kiewell and Eric V. Roegner
Michael V. Marn, Eric V. Roegner, and Craig C. Zawada
Eric Hahn CEO Forum Group
Prof. Dr. Oliver Roll
PRICING STRATEGIES (3 articles)
Koen De Staercke - Marc Abels - Thomas Donck
Meissner Research Group — Operations Strategy and Pricing
Glenn Peoples, Nashville
MULTICHANNEL PRICING (1 article)
By John Bloomer, Joe Zale, and John E. Hogan
PRICING & COMPETITORS (2 articles)
George E. Cressman Jr.
George E. Cressman, Jr. Director, Strategic Pricing Group, Inc. - Thomas T. Nagle, Chairman, Strategic Pricing Group, Inc.
PRICING NEW PRODUCTS (1 article)
Michael Marn, Eric Roegner and Graig Zawada
PRICING RESEARCH (2 articles)
Research executed by Blauw Research for the European Pricing Platform.
Journal of Marketing Research - Vol. XLII (May 2005): Tammo H.A. Bijmolt, Harald J. van Heerde, Rik G.M. Pieters