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Top 10 Books

 

PRICING STRATEGIES (3 books)

The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation

Ed Schoonveld


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The 1% Windfall: How Succesfull Companies Use Price to Profit and Grow

Mohammed Rafi


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Strategic Pricing for Medical Technologies

Christopher D. Provines


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PRICING RESEARCH (4 books)

Free: The Future of a Radical Price

Chris Anderson


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Getting Started with Conjoint Analysis - strategies for product design and pricing research

Orme, Bryan K.


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Analyzing Decision Making - Metric Conjoint Analysis

Louviere, Jordan J.


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Handbook of Pricing Research in Marketing

Vithala R. Rao


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YIELD / REVENUE MANAGEMENT (6 books)

Revenue Management - Hard-Core Tactics for Market Domination

Cross, Robert G.


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Yield Management - strategies for the service industries

Ingold, Anthony

Yeoman, Ian

McMahon, Una


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The Spread of Yield Management Practices - the need for systematic approaches

Sfodera, Fabiola


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Pricing and Revenue Optimization

Phillips, Robert L.


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The Theory and Practice of Revenue Management

Talluri, Kalyan T.

Ryzin, Garrett J.


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Revenue Management and Pricing - case studies and applications

Yeoman, Ian McMahon

Beattie, Una


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PRICING MANAGEMENT (34 books)

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone is the author of two previous Hill and Wang books: Fortune´s Formula and Gaming the Vote.


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Pricing on Purpose

Baker, Ronald J.


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Smarter Pricing

Cram, Tony


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Winning the Profit Game - Smarter Pricing, Smarter Branding

Docters, Robert G.
Reopel, Michael R.

Sun, Jeanne-Mey
Tanny, Stephen M.
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Pricing: policies and procedures

Dodge, Robert
Hanna, Nessim


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Power Pricing - How Managing Price Transforms the Bottom Line

Dolan, Robert J.
Simon, Hermann


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Pricing Strategy: an interdisciplinary approach

Engelson, Morris


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The Price Advantage

Marn, Michael V.
Roegner, Eric V.
Zawada, Craig C.


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The Price Advantage Workbook

Marn, Michael V.
Roegner, Eric V.
Zawada, Craig C.


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The Art of Pricing

Mohammed, Rafi


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Pricing - making profitable decisions

Monroe, Kent B.


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The Strategy and Tactics of Pricing - a guide to growing more profitably

Nagle, Thomas T.
Hogan, John E.


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The Strategy and Tactics of Pricing - a guide to profitable decision making

Nagle, Thomas T.
Holden, Reed K.


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The Economics of Price Discrimination

Phlips, Louis


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Manage for profit, not for market share

Simon, Hermann

Biltstein, Frank F.

Luby, Frank


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Six Sigma Pricing - Improving Pricing Operations to Increase Profits

Sodhi, ManMohan

Sodhi, Navdeep


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Pricing for Profitability - Activity-based Pricing for Competitive Advantage

Daly, John L.


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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow´s Profits

Bob Andelman
Adrian J. Slywotzky

David J. Morrison
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Pricing and Profitability Management: A Practical Guide for Business Leaders

Julie Meehan
Mike Simonetto

Larry Montan
Chris Goodin
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Pricing in Road Transport: a multi-disciplinary perspective.

Erik Verhoef
Michiel Bliemer

Linda Steg
Bert van Wee
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The Power of Positive Profit - How You Can Improve Any Bottom Line in Sales, Marketing, and Management

Foster, Graham


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Pricing for Results

John Winkler



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Market Segmentation - How to do it, how to profit from it

McDonald, Malcolm

Dunbar, Ian




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Segmentation and Positioning for Strategic Marketing Decisions

Myers, James H.




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Menu Pricing - 25 Keys to Profitable Success

Pavesic, David V.




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The Crafter´s Guide to Pricing your Work

Ramsey, Dan

 


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Pricing with confidence

Thomas T. Nagle


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The Price Advantage, second edition

Walter Baker

Michael Marn

Craig Zawada


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Nonlinear Pricing

Wilson, Robert W.


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Full Price - Competing on Value in the New Economy

Winninger, Thomas J.


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The Product Manager's Guide to Pricing

Brian Wanless


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Predictably Irrational: The Hidden Forces that Shape our Decisions

Dan Ariely


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Praxishandbuch Preismanagement: Strategien - Management - Lösungen

Oliver Roll


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Pricing Perspectives

Dr. Sandra Rothenberger


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PRICING NEW PRODUCTS (1 book)

Marketing of High-Technology Products and Innovations

Mohr, Jakki


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PRICING REGULATION (1 book)

Pricing and Price Regulation - an economic theory for public enterprises and public utilities

Bös, Dieter


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VALUE BASED PRICING (3 books)

Implementing Value Pricing: A Radical Business Model for Professional Firms

Ronald J. Baker (Wiley Professional Advisory Services)


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Priceless: The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone


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Value-Based Pricing

Harry Macdivitt & Mike Wilkinson


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