Select one of the following topics:

PRICING STRATEGIES

• Basic Pricing Strategies and when to use them
• Case Study: Digital and Physical Pricing Strategies
• How to raise prices after the crisis

PRICING MANAGEMENT

• Pricing in a Proliferating World
• Fixing Price Tag Confusion
• How to make after-sales pay off
• Your Best Downturn Strategy?` Think Twice About Price Cuts
• Prijsangst, de verdrongen P in marketing
• The Power of Pricing
• Why Chinese master pricing
• Het optimaal prijzen van service bundels
• Pricing from Proliferation
• When you´ve lost the power to set prices
• The Long Tail
• A dashboard for online pricing´
• Raise Your Prices
• Ertragssteigerung durch professionelles Preismanagement (German Language)

YIELD / REVENUE MANAGEMENT

• Yield Management
• Revenue management and dynamic pricing
• Introduction to the Theory and Practice of Yield Management

PRICING RESEARCH

• New Empirical Generalizations on the Determinants of Price Elasticity
• Executive Summary Pricing Managment Onderzoek

PRICING & COMPETITORS

• How to manage an aggressive competitor
• Dealing with ´dumb´ competitors

PRICING NEW PRODUCTS

• Pricing New Products

MULTICHANNEL PRICING

• Dow´s Xiameter discount channel
• Battling Powerful Procurement Groups