| 8.30 - 9.00 |
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Welcome in lobby + Registration |
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| 9.00 - 9.10 |
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Opening Remarks
Pol Vanaerde (ePP President) |
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| 9.15 - 10.00 |
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Power Pricing at Bosch
Robert Bosch GmbH (Annette Becker & Frank Frohmann) |
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| 10.00 - 10.45 |
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Using price segmentation to optimize your margins.
Vendavo (Gianpaolo Callioni) |
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| 10.45 - 11.15 |
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Coffee break + networking |
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| 11.15 - 12.15 |
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Creating the right value perception for maintaining and expanding business at fair pricing levels.
Orange Orca (Bert Willemsen & Peter Pollemans) |
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Pricing Strategies in unstable market environment.
University of Applied Sciences Osnabrück (Prof. Oliver Roll) |
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| 12.15 - 13.45 |
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Walking lunch + networking |
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| 13.45 - 14.30 |
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How to identify customer segments and shape value propositions to achieve optimum margins.
Deloitte (Ernst Hoffmann) |
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| 14.45 - 15.30 |
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How you should do pricing - strategy, process, organization, and systems of great pricing.
Döhler (Martin Wricke) |
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Software as pricing enabler.
MAN (Malte Kauert) |
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| 15.30 - 16.00 |
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Coffee break + networking |
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| 16.00 - 16.45 |
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The Price Strategy Evolution.
BMW Group (Volker Letzgus) |
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| 16.45 - 17.00 |
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Closing Remarks
Pol Vanaerde (ePP President) |
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| 17.00 - ... |
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Network drink |
