| 8.30 - 9.00 |
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Welcome in lobby + Registration |
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| 9.00 - 9.10 |
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Opening Remarks
European Pricing Platform (Pol Vanaerde) |
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| 9.15 - 10.00 |
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Guidelines and principles of the pricing process at McDonald’s.
McDonald´s Europe Ltd (Aart Labee) |
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| 10.00 - 10.45 |
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The pricing of a multi brand strategy.
KPN (Mariken Schoenmakers) |
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| 10.45 - 11.15 |
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Coffee break + networking |
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| 11.15 - 12.15 |
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B2B: Successful case studies on effective pricing deployment at global banking organizations .
Logica & Zafin Labs (Frans van der Werf & Anugopal Venugopalan) |
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B2C: Dynamic Pricing at Sundio Group.
ORTEC (Dr. Kevin Pak) |
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| 12.15 - 13.45 |
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Walking lunch + networking |
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| 13.45 - 14.30 |
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A Practical Guide To Performance Based Discounting.
Bausch+Lomb (Lidewij Boogers) |
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| 14.45 - 15.30 |
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B2B: Digging for gold with differentiated prices in the capital goods market.
Blauw Research & Pon Equipment BV (Binne Heida & Robert van der Cruysen) |
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B2C: The succes story of Attractie-, & Vakantiepark Slagharen: Flexible prices to boost margins.
Attractie-, & Vakantiepark Slagharen (Angelique Klar) |
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| 15.30 - 16.00 |
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Coffee break + networking |
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| 16.00 - 16.45 |
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Pricing function in a Fortune 100 corporation like Dell.
Dell (Jeroen Pels) |
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| 16.45 - 17.00 |
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Closing Remarks
European Pricing Platform (Pol Vanaerde) |
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| 17.00 - ... |
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Network drink |
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