European Pricing Platform
Upcoming Training Programs

Please find below our upcoming training programs.
These trainings offer you 'state-of-the-art' pricing knowledge.
Experienced pricing professionals will share their knowledge, tools and methods.

ePP participants receive 10% discount on all training programs!


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  Optimize your profits : Pricing strategy, processes and tactics

Making sound pricing decisions through price management is crucial in turbulent times. Price management can maximise profits and create a competitive advantage.

This training will give you an insight in the different pricing issues within your company. By looking at some best practices solutions from other companies, you will get an idea on how to improve the profit situation of your company. During this training you will learn how to use pricing to optimize your profits.

Register now and rid yourself of the pricing challenges you are now facing!



Language: German (or English - to be decided)

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28/4/2010
Düsseldorf
Germany
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  Value Based Pricing for B2B – Increasing short-term profits through strategic pricing

Getting pricing right is always a challenge in an economic downturn, as decreasing demand, excess capacity, and greater price sensitivity all conspire to drive down prices. In this unusual downturn, companies need to manage the profitability of individual customers and transactions with greater precision and develop richer insights into their customers’ changing needs and price sensitivities,

Discover pricing strategies and tactics in times of a hard economic situation. In this course you will learn what distinguishes pricing champions from other companies. We will review and apply proven tools and techniques which you can use to drive profits and growth at your own company, even during difficult economic times.

It´s time to react!
Register now!


Language: English or German (to be decided)

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18/5/2010
NH Hotel Danube City Vienna
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  Masterclass The Pricing Toolbox (1 day)

Determining the right price proposition is not easy ! Definetly not in an unstable market environment.

Do you fairly know the backgrounds of price management? That means you are aware of the relationship between price, fixed and variable costs, and profits. You realize that setting the right price is an extremely delicate matter, and one of the most important drivers to optimize the results of your company.

Is the price setting within your company strongly cost-plus oriented? Is the willingness-to-pay in the market not taken into account sufficiently?

During this masterclass you will learn to understand and to apply the 4 basic methods to set the right price, but especially we will teach you the supporting techniques that will help you make the price decision.

Register now and come away with a wealth of knowledge in pricing methodologies and learn how to deal with the pricing challenges you are currently facing!!!


Language: Dutch or English (to be decided)

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12/10/2010
Landgoed de Horst
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Optimize your profits : Pricing strategy, processes and tactics
28/4/2010 - 29/4/2010

Value Based Pricing for B2B – Increasing short-term profits through strategic pricing
18/5/2010 - 19/5/2010

Masterclass The Pricing Toolbox (1 day)
12/10/2010

 
Testimonials

Johan Hermans
Pricing Manager at NedTrain
Pricing is a field of study that is underexposed in professional literature. Moreover within my organization the ...
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Jan Lochmann
Pricing Manager at SabMiller
The platform seminar was great, thanks again. Hope to see you soon again. ...
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Stefan Kampa
Pricing Manager at Mazda Europe
Excellent pricing workshop with good knowledge exchange and interesting people to discuss with ! ...
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