Pricing in the Face of Intensive Competition Many achieve to have the highest price, but no market is without competition! In Managing Prices in the Face of Competition, given by Dr. Tim Smith, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics, negotiations, and competitive dynamics in order to provide executives with a well rounded view of pricing in the face of competition. Executives attending this course will be able to identify routes to improve their pricing practices and avoid traps leading to pricing disasters. To further knowledge transfer, this interactive course will involve two competitive exercises and two case study discussions from both consumer and industrial markets. Continue reading   |    Sign up for this training 30/11/2010 TBD The Netherlands Save to calendar