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Fundamentals of Pricing for Controllers

Proper pricing of products and services is one of the key value creators for organizations. Unfortunately this remains in many European companies underexposed. However, a 1% improvement in price has an average impact of 15% on the EBIT of organizations. This is how performance pricing provides a higher value-added than most acquisitions or cost programs. As in most organizations, the pricing has no single owner, there remains a surprising amount of money on the table.

The program explores various aspects of pricing. It discusses topics such as pricing, the choice of volume or margin, pricing strategies, cost responsibility, the organization of the pricing process and various pricing techniques. Sufficient to explore, change or improve the pricing of your own organization at the end of the program!
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23/11/2010
TBD
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