Implementing Value Pricing for B2B Organizations (by Vendavo) Recent years have seen a surge of interest in “value pricing” – the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs. The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A value-based approach to pricing is especially useful in business-to-business settings where diverse customer needs and the prevalence of customer-specific negotiated prices mean that prices can be tailored to narrow segments. Yet, despite these benefits, many firms fail to effectively employ value pricing. Implementing Value Pricing for Business-to-Business Organizations is a one-day interactive training class which will provide pricing practitioners with valuable insight to successfully implement value-based pricing strategy for their business. This training will be given by 2 speakers from Vendavo USA who are experts in ´Delivering Sustainable Pricing Advantage´! Continue reading   |    Sign up for this training 19/10/2010 TBD Save to calendar