Pricing of digital information The Future Of Pricing Information In a Digital Environment 2010 And Onward Save to calendar

The emergence and rapid growth of Internet has made it an important media for distributing digital products including computer software, stock quotes and financial information, news, books, journals, music, and videos, searching and online services. However, the distinctive characteristics of digital products, such as a significant investment cost to produce the first copy, low marginal production cost, low distribution cost, indestructibility, transmutability, and easy to reproduce, suggest that the traditional pricing policies (e.g., setting price equal to marginal cost) may not apply. Yet, little has been educated on pricing for digital products distributed over the Internet, and so far few businesses offering digital products have made money on the Internet. Customers are transitioning to electronic journals at a rapid pace. For example, 90% of Elsevier´s journal subscriptions in the academic and government market are purchased via ScienceDirect. With customized contracts based on specific parameters suited to content and constituency needs, these customers achieve savings ranging from 10% - 75% less than the same collection of titles at print catalog prices. Print subscriptions continue to be an option, however as one example, only about 10% of academic and government customers rely solely on print subscriptions. Journal pricing is based on several factors and is evolving to meet changing needs. ScienceDirect offers the greatest opportunity for value and increased productivity. •  Keynote speakers Will be announced shortly •  Schedule Program will be announced shortly •  Where? De Baak, Landgoed De Horst De Horst 1 3971 KR  Driebergen •  When? 7/10/2010 •  For whom? General management, sales -, marketing -, product- and finance managers, pricing professionals/experts, Business Decision Makers, Commercial Management, New Business development, Market Research, HR Managers. European Pricing Platform participants have free access to the workshop. Non-participants pay € 330.00 excluding VAT. (*) To guarantee optimal learning effects ePP workshops are limited to 30 participants. Make sure you register on time, to avoid disappointments!