SaaS Pricing Developing a SaaS Pricing Strategy that doesn´t leave money on the table Save to calendar

If you are building a SaaS (Software as a Service) venture, you should be thinking hard about your pricing strategy. It may be the single most critical decision you make. Pricing impacts your marketing, financial and organizational strategy. Are you selling an expensive, complex enterprise solution? Or a simple impulse purchase that an individual can make with a credit card? Will you offer a free, a.k.a.freemium, option? You cannot fudge these decisions, you have to tell customers how much it will cost before they can commit. To provide input into this decision, it is good to learn what your peers are doing. SaaS (Software as a Service) pricing is easy, right? Offer a low priced product, sell a ton, make money, and retire rich. Looks good on paper - as long as you’ve balanced the interaction between price levels, licensing metrics, packaging, and value delivered to your target market. Unfortunately, pricing a SaaS offering can be daunting for product managers, especially when they want their company to thrive and not just survive. Pricing for SaaS doesn’t have to be so hard, provided you start with a solid foundation for pricing in the first place. Join this expert session to learn how to avoid common SaaS pricing mistakes. •  Keynote speakers Will be announce shortly •  Schedule Program will be announced shortly •  Where? TBD •  When? 14/10/2010 •  For whom? General management, sales -, marketing -, product- and finance managers, pricing professionals/experts, Business Decision Makers, IT, Commercial Management, New Business development, Market Research, HR Managers. European Pricing Platform participants have free access to the workshop. Non-participants pay € 330.00 excluding VAT. (*) To guarantee optimal learning effects ePP workshops are limited to 30 participants. Make sure you register on time, to avoid disappointments!