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European Pricing Blog
Latest news

February 2019

6 keysteps to create and capture value in medtech

    Success in the Medical Technology industry requires constant innovation. But capturing a fair share of the value (pricing) from that innovation throughout the product lifecycle is especially challenging given multiple market access hurdles, constrained healthcare budgets and diverse stakeholders to please.  The infographic below outlines the 6 steps to creating and capturing value in MedTech, from offer design through market access and reimbursement approval to new product transitions. For each step it highlights some of the key concepts and tools.  These steps will be discussed in detail during the MedTech Pricing and Market Access Strategy and Tactics training. Covering both industry-wide challenges and your specific improvement opportunities, you'll leave with an understanding of how leading companies are achieving success with pricing, and the confidence to tackle all your pricing challenges.    

December 2018

Cube Revenue Management announces new Business Advisory Board

Cube Revenue Management (http://www.cuberm.com/), an enterprise pricing software company with Fortune 500 customers and thousands of users in 20 countries across Europe, announced today its new Business Advisory Board consisting of distinguished members of the worldwide pricing community. Cube Revenue Management is happy to announce the official launch of its Business Advisory Board consisting of two distinguished members of the worldwide pricing community, namely: Ray J. Almeida Jr.: Ray is currently Vice President, Renal Therapies Group Sales Operations at Fresenius Medical Care North America. Prior to joining Fresenius, Ray spent more than 20 years in various leadership positions at Boston Scientific Corporation where he pioneered the Contracting Operations and Sales Analytics function.  Nico Bacharidis: Nico has been working for Pfizer for over 13 years, most recently as the Country Lead in Pfizer Essential Health in Switzerland. He brings a broad range of experiences and a strong network within the pharmaceutical industry and has a strong track record of driving commercial innovation, building and leading high-performing teams and implementing change.  Most large companies in many industries, from life sciences, to technology and retail, face  everyday many of the challenges that Ray and Nico successfully addressed throughout their career such as identifying the optimal price per customer and efficiently managing the sales process including Tenders, Quotation, and Contract Compliance. CEO, Costas Economopoulos : “We feel both honoured and privileged to be working closely with two distinguished professionals like Ray and Nico. We are committed to use their vast knowledge, especially concerning the tendering and pricing processes of large organizations of the Life Sciences, to further develop our offering to the benefit of our customers in this important market.” About Cube Revenue Management Cube Revenue Management (www.cuberm.com) offers an enterprise software suite including an intuitive Tender Management and CPQ (Configure Price Quote) system and integrated price guidance through sophisticated machine-learning models, which helps companies to create and evaluate tender proposals, efficiently manage sales quotes, and identify optimum pricing. The company already has a successful track record including Fortune 500 enterprise customers and a user base of thousands of sales people in more than 20 countries across Europe.