EVERSANA™ Adds Seeker Health® to Growing Life Science Services Platform
This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world.
Eversana encompasses the six premier service providers that were merged over the past year to form the industry-leading platform: Dohmen Life Science Services, The Access Group, Alliance Life Sciences, Health Strategies Group, Triplefin, and Patient Experience Project.
“As our name implies, Eversana is poised to offer the services and products that support today’s needs and tomorrow’s future,” said Jim Lang, chief executive officer, in a release. “Together, we offer integrated solutions to the life science industry that address the shift to value-based, patient-centered care and deliver long-term sustainable value for payers, providers, channel partners, and patients.”
Water Street approached Catchword to name the company last May on a fast track for rollout early October. In partnership with the Water Street team, we developed thousands of names, then narrowed to several hundred that expressed the brand’s messages.
In addition to ever and sana, the name recalls versatility, suggesting the company’s range of services and ability to respond to the ever-changing life sciences industry, healthcare system, and patient needs.
Eversana employs more than 1,500 experts and professionals around the world that collaborate with more than 500 organizations to maximize the impact of new therapies.
by Erin Milnes
Read original article here: https://catchwordbranding.com/catchthis/catchword-naming-work/global-life-science-services-platform-unites-under-catchword-name-eversana/