Success in the Medical Technology industry requires constant innovation. But capturing a fair share of the value (pricing) from that innovation throughout the product lifecycle is especially challenging given multiple market access hurdles, constrained healthcare budgets and diverse stakeholders to please.
The infographic below outlines the 6 steps to creating and capturing value in MedTech, from offer design through market access and reimbursement approval to new product transitions. For each step it highlights some of the key concepts and tools.
These steps will be discussed in detail during the MedTech Pricing and Market Access Strategy and Tactics training. Covering both industry-wide challenges and your specific improvement opportunities, you'll leave with an understanding of how leading companies are achieving success with pricing, and the confidence to tackle all your pricing challenges.