In their struggle to define a concrete and successful pricing maturity roadmap, many organisations contact EPP and ask: where do we need to start, what are the priorities and from whom should we learn : McDonald’s? Bose? 3M? Bayer? Audi? Microsoft? Michelin? Hilti? The Rolling Stones?
Is there a proven monetization path? The answer is Yes - and it's about doing the right things - right - at the right moment. There is a proven pricing maturity development path and it’s described in this white paper.