• Global Teaser

    Crossing the Pricing Chasm

Crossing the pricing chasm - whitepaper

In their struggle to define a concrete and successful pricing maturity roadmap, many organisations contact EPP and ask: where do we need to start, what are the priorities and from whom should we learn : McDonald’s? Bose? 3M? Bayer? Audi? Microsoft? Michelin? Hilti? The Rolling Stones?

Is there a proven monetization path?    The answer is Yes - and it's about doing the right things - right - at the right moment. There is a proven pricing maturity development path and it’s described in this white paper.

About the authors :
Pol Vanaerde is founder of the EPP.
Erica Cheng is Learning and Development Manager at EPP

Want to discuss how to build a roadmap for your organisational pricing maturity ?
Mail This email address is being protected from spambots. You need JavaScript enabled to view it. - EPP supports your organisational capability development.


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