This pricing course is designed to help you define and implement your pricing strategy through your global and local markets.
- Focus on practical tools and approaches that are appropriate to the industry of today and the future
- Interactive with hands-on exercises
- Learn from each other and network with your pricing colleagues from different industries.
Download your full program brochure - use the 'download brochure' button
01. What ?
This is an intensive, interactive 2-day pricing training. It alternates interactive lectures with exercises and group discussions.
It is the premium pricing training in Europe focused on the aftermarket pricing cross industries.
02. Learning Objectives
By attending this training, you will learn:
- Better understand the core principles of value based and marked driven pricing
- Understand how to identify and interact with your pricing stakeholders
- Learn practical techniques and toolsare useful in your pricing processes
- Feel confident about the necessary scope of pricing research you may need
- Understand how to draw intelligence out of the market data
- Know about the necessary strategies for when harmonization is needed and when differentiation to local market pricing is possible without putting other markets in jeopardy
- Work out price competition strategies that defend the bottom line
- Develop tactics to manage prices cross your offering
This is your opportunity to learn, discuss and reflect how to optimise your spare parts and services pricing !
This programme is updated to the latest insights - new format will be confirmed shortly
Module 1 : Introduction
Introduction to Value-Based and Market-Driven Pricing Concept
- Value-based and market-driven pricing as a strategic tool
- What is high quality pricing
- Price setting vs Price getting
Module 2 : Pricing Toolbox
- Price management case exercise
- Pricing overview including pricing methodologies
- Price Management landscape
- Captive vs competitive products
Module 3 : Global versus local
- Team exercise - Market management mapping
- Price harmonization vs price differentiation
- Market intelligence - Internal and external sources
- Competitor pricing
Module 4 : Discounting policy
- List and net price management
- Customer/channel segmentation
- Bonus, rebates and discounts
- Start, target and floor pricing
Module 5 : Team exercise I
- Build a tailored market access and pricing strategy and plan for the launch of a new product in Europe.
Module 6 : Services Pricing
- Service Products
- Top down and bottom up pricing
- Input and output-based pricing
- Organization, roles and responsibilities in price and market access management
Module 7 : Services contracts
- Contract levels
- Risk management
- Value offering
Module 8 : Team exercise II
- Expand the plan to include product and service life cycle management challenges and opportunities
Wrap-up / lesson learned + personal action plan
04. For whom ?
This pricing training is for anyone who wants to improve their knowledge of the latest best practices in pricing for aftermarket business. This will include those responsible for global and local pricing , financial experts and controllers, marketing directors, product managers, and key account managers
In fact, it’s for everyone who wants to gain a solid basis in spare parts (and services) pricing or spice-up their pricing skills in an intensive 2-days training.
05. Group rates
- BRING A COLLEAGUE AND GET -25% DISCOUNT ON BOTH TICKETS
- REGISTER WITH 3 AND PAY ONLY 2+1 FREE !
EPP member ? Log-in to get your member discount.
Find all your benefits in the membership area.
06. Included in the registration fee
The training fee includes :
- Course material - print and digital
- Coffee, tea & refreshments during the course
- Lunches during the course
It does not cover travel, accommodation or other incidentals. We recommend you to book your flights/travel/accommodation in advance to avoid last rates.
We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
If you have special requests, or you prefer a tailored pricing training, please connect with Lena Chatchatrian : firstname.lastname@example.org
Hamed Hakimian : Director Services Nordics
Hamed Hakimian has more than 6 years' experience as a pricing expert within the fields of Value Based and Market Driven Pricing. He has been responsible for driving numerous pricing transformation projects together with global industry leaders, helping them reach pricing excellence that sustainably boosts margins and profits. In his work he drives change, both strategically and operationally, in how companies manage their pricing strategies in relation to their value propositions. This approach is the foundation that enables clients to properly defend and optimize their prices based on customers' perceived value in a competitive landscape.
Kalle Aerikkala : Senior Consultant at Vendavo
Kalle Aerikkala has a formal education as MSc. in engineering majoring in maintenance and production engineering. He has been working in development roles for maintenance services and then pricing in multinational corporations working with process design and implementation. From 2012 to 2017 Kalle was heading also a pricing team responsible for Service supporting product management and sales and running operative pricing processes. Since March 2017 he have been working as a pricing consultant with Navetti supporting several clients to take their pricing to the next level.
This training is high rated !
Hamed Hakimian helped us structure our pricing approach with a clear framework (value based and market driven), process and system support. Through this approach we've become more pro-active towards the market and our OEM.
The Spare Parts & Service Pricing training by the European Pricing Platform was a very intense and focused way to get in contact with peer's, gain insights into the Industrial benchmark and get to know the best in class solutions and strategies.