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EPP Connect

Netflix

Netflix could make a unprecedented pricing move as Bloomberg reports. Netflix is known to at least maintain or raise pricing in the key markets where it operates, but it it is the second time in a month that Netflix has admitted it might be looking at a lower-priced subscription tier in certain markets.

Morgan Leecy

EPP Connect

From Contextual Pricing to Multichannel pricing : are retailer ready ?

Contextual pricing is not new of course.  An interesting book was written in 2011 already (Contextual Pricing: The Death of List Price and the New Market Reality) , but mulit-channeled pricing is still in discussion.  Most brand marketeers have invested in ‘Occasion Based Packaging’ with differentiated pricing per channel, but are retailers mastering their own channels in the most effective way when it comes to pricing ?  Just came across an interesting article on SloanReview on the multi-channel pricing challenges.

Morgan Leecy

EPP Connect

Volvo

Volvo is introducing an upgraded leasing concept ‘Care by Volvo’, including now also tire changes and windscreen replacement in the monthly fee.

Morgan Leecy

EPP Connect

MoviePass

MoviePass had a tough pricing year…. It first explode subscribers with its “all-you-can-eat filmgoing package” - and then almost run out of money before finding any profit …

Morgan Leecy

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