Netflix could make a unprecedented pricing move as Bloomberg reports. Netflix is known to at least maintain or raise pricing in the key markets where it operates, but it it is the second time in a month that Netflix has admitted it might be looking at a lower-priced subscription tier in certain markets.
Contextual pricing is not new of course. An interesting book was written in 2011 already (Contextual Pricing: The Death of List Price and the New Market Reality) , but mulit-channeled pricing is still in discussion. Most brand marketeers have invested in ‘Occasion Based Packaging’ with differentiated pricing per channel, but are retailers mastering their own channels in the most effective way when it comes to pricing ? Just came across an interesting article on SloanReview on the multi-channel pricing challenges.
Samsung finally unveiled a foldable screen, the Infinity Flex display, and showed off a prototype of a mysterious foldable-flexible phone. The flexible display certainly has added value, but how much ? Will be interesting to see the price tag..