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MoviePass had a tough pricing year…. It first explode subscribers with its “all-you-can-eat filmgoing package” - and then almost run out of money before finding any profit …

MoviePass had a tough pricing year…. It first explode subscribers with its “all-you-can-eat filmgoing package” - and then almost run out of money before finding any profit …

MoviePass has now decided to change again as of January 1st, 2019. As explained to USA Today, Variety and the New York Times, starting in January MoviePass will move to a three-tiered subscription plan with ;

  • ‘Select Pass’ from $10 to $15, depending on the region - cheaper in the Midwest vs. more expensive in NYC and LA) ; roughly continues the existing $9.95 plan with three movies per month from a limited selection of movies and days to see them.
  • ‘All Access Plan’ ranging from $15 to $20 and keeps the three movie limit, but subscribers can see any movie they want at any time (as long as it's not in 3D)
  • ‘Red Carpet Plan’ ranging from $20 to $25 per month, including access to 3D and other large-format screening as part of the three movies.

From its inception a few years ago the service had charged $50 and then $35 per month before setting things on fire last year. Now it will be interesting to see if people will stick around for a package that is not ‘all you can eat filmgoing’ anymore …

Source: New York Times, Variety, USA Today, MoviePass

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