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Results: 183

The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  If you believe there is another reading that should be added to this list, please send to pva@pricingplatform.eu 


Six Disruptive Trends in Pricing

In the digital enterprise, pricing has become a more strategic—and complex—discipline for CMOs and other business leaders. And according to Monitor Deloitte, one of our main partners at the upcoming EPP European & Global Pricing Forum, six trends in particular are changing the way companies can both create and capture value.

  • Author(s): Monitor Deloitte
  • Uploaded on: 17/12/2017
  • Content Type: Articles

EPP Thought Leadership Series 2/2018

Edition 2/2018 : Applying the power of AI to dynamic pricing

The recent advances in Artificial Intelligence (AI) have spread to many areas and processes. Pricing is one area where AI is enabling companies to considerably increase their profits and margins. Dynamic pricing, in particular, is a new source of profitability for companies, which is enabled by the formidable advances in technology In this EPP Thought Leadership Series, we take a look at what are AI and dynamic pricing, and present a successful case study to help
you reflect on if and how Dynamic Pricing makes sense in your business, and what can be the steps to implement a Dynamic Pricing strategy within your company.

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story.  These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions.

  • Author(s): EPP Thought Leadership Series
  • Uploaded on: 17/12/2017
  • Content Type: Articles

Digitales Pricing Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell

Dieses Buch liefert neue Lösungen und Ansatzpunkte für ein professionelles Pricing im Zeitalter der Digitalisierung. Der Autor entwickelt eine ganzheitliche und zugleich praxisbewährte Methode, die drei inhaltlich verbundene Ebenen miteinander verknüpft: Geschäftsmodell, Erlösmodell und Pricingprozess. Er zeigt, dass digitales Pricing weit über eine Automatisierung von Pricingschritten hinausgeht. Das vorliegende Buch bietet einen Überblick über Prozesse und Methoden der Gewinnoptimierung für digitale Angebote sowie für Produkte und Services, deren Geschäftsmodell sich durch die Digitalisierung verändern wird. Zusätzlich zu den Auswirkungen der Digitalisierung auf das Preismanagement hat der Autor zahlreiche Erkenntnisse der Preispsychologie in die einzelnen Stufen des Pricingprozesses eingebettet.   Mit dieser ganzheitlichen und innovativen Methode gelingt eine konsistente Preisbildung mit bestmöglicher Orientierung am Kundennutzen und gleichzeitiger Margenabschöpfung für die Unternehmen. Große Praxisnähe und Beispiele aus bedeutenden Branchen (z. B. Medien und Software, Maschinenbau und Automobil sowie aus zahlreichen Servicesektoren) machen das Werk zu einem wertvollen Leitfaden für Entscheider und Pricingexperten.

https://www.springer.com/de/book/9783658225728#aboutBook 

  • Author(s): Frank Frohmann
  • Uploaded on: 25/06/2018
  • Content Type: Recommended Pricing Books

The evolving biosimilars landscape

EPP Pharma Pricing Thought Leadership Meeting - Spring 2018

 

  • Author(s): Kevin Barnett - Promidian Consultng
  • Uploaded on: 17/12/2017
  • Content Type: Articles

Operational Pharma Pricing Benchmark Survey - Summary Findings

EPP Pharma Pricing Thought Leadership Meeting - Spring 2018

 

  • Author(s): Alliance Life Sciences
  • Uploaded on: 17/12/2017
  • Content Type: Articles

Financial Assessment of Managed Entry Agreements

EPP Pharma Pricing Thought Leadership Meeting - Spring 2018

Bertrand Tardivel, Frehel GmbH

 

  • Author(s): Bertrand Tardivel, Frehel GmbH
  • Uploaded on: 17/12/2017
  • Content Type: Articles

EPP Thought Leadership Series 1/2018

Edition 1/2018 : Applied Artificial Intelligence in Tender Management

In the age of big data and Machine Learning (ML), Artificial Intelligence (AI ) is a key requirement in digitally transforming some of the historically cumbersome manual processes of tender life cycle process. This article specifically uses the context of one of the subset of middle office processes – the Tender Management Lifecycle – to formulate approaches and use cases for AI to effectively and reliably improve revenue, profitability and ease of doing business.

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story.  These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions.

  • Author(s): EPP Thought Leadership Series
  • Uploaded on: 17/12/2017
  • Content Type: Articles

The One Ratio Every Subscription Business Needs to Know

Companies offering subscription products need a clear view of business performance because the payoff from their decisions is more distant, but the impact is that much more immediate. The traditional metrics no longer apply.   This article is also available on https://www.bcg.com/publications/2017/corporate-development-one-ratio-subscription-business-needs-to-know.aspx

By Roger Premo , Meinrad Heuberger , Vikas Taneja , and Mark Roberge - The Boston Consulting Group - all rights reserved  

  • Author(s): Boston Consulting Group
  • Uploaded on: 17/12/2017
  • Content Type: Articles

How the internet of things is going to change the pricing of things

The number of “things” interconnected online will outnumber the human population by a three-to-one margin by 2020, according to Gartner. From doll houses to washing machines to pills, robots, and cars, these things will upload and download rich streams of data whose value could one day reach hundreds of billions of dollars.    This article is also available on https://www.bcg.com/publications/2017/how-internet-of-things-change-pricing-of-things.aspx

By David LangkampJust SchürmannThomas SchollmeyerRolf KilianAmadeus PetzkeJohn Pineda, and Jean-Manuel Izaret - Boston Consulting Group - The Boston Consulting Group - all rights reserved  

  • Author(s): Boston Consulting Group
  • Uploaded on: 17/12/2017
  • Content Type: Articles

The CFO's Guide to Leveraging Big Data and Revenue Growth With Digital Transformation

As digital transformation and big data become vital to every kind of business, the CFO's role in the enterprise has become that of a technology leader. Today’s CFO must wear multiple hats, leading their company’s strategic technology directions and driving performance with non-traditional methods. Finance leaders are now at the core of digital transformation and must be able to drive business change with new technologies.

By Rekha Talluri - Finance Director, Middle East and Africa at Microsoft

  • Author(s): Rekha Talluri - Finance Director, Middle East and Africa - Microsoft
  • Uploaded on: 17/12/2017
  • Content Type: Articles
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