Resource Search

Results: 237

The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  If you believe there is another reading that should be added to this list, please send to pva@pricingplatform.eu 


Differentiated Pricing Strategies and Sales Management

AFTERMARKET PRICING FORUM - June 19th and 20th, 2013 - Frankfurt, Germany
  • Author(s): Dr. Bernhard Ebel / Thomas Bard (EbelHofer Consultants)
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Road to a sustainable and structured pricing methodology - from sketch to value

AFTERMARKET PRICING FORUM - June 19th and 20th, 2013 - Frankfurt, Germany
  • Author(s): Markus Kellerman - Daf Truck & Bus
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Time for change in pricing

AFTERMARKET PRICING FORUM - June 19th and 20th, 2013 - Frankfurt, Germany
  • Author(s): Paul Glenn- Heidelberger
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Getting from Price Strategy to Execution

AFTERMARKET PRICING FORUM - June 19th and 20th, 2013 - Frankfurt, Germany
  • Author(s): Claude Vanbeveren -Sales & Marketing Manager Tweddle Group
  • Uploaded on: 17/08/2017
  • Content Type: Forum presentations

Sizing the prize : The power of pricing

It’s been said many times before that of the levers a company can pull to improve performance, pricing routinely delivers the most significant results. Still, many business leaders have their doubts. In fact, pricing often ends up on the bottom of the list of changes companies make in their quests to improve performance. Why is that?
 
  • Author(s): Julie Meehan Principal Deloitte Consulting LLP and Ed Johnson Senior Manager Deloitte Consulting LLP
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Profitable innovation

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can’t save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably.  
 
 
 
  • Author(s): Georg Tacke, Ph.D. , is the CEO of Simon-Kucher & Partners and David Vidal is a partner in the firm’s Paris office.
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Key to Higher Profits : Power Pricing

Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a “hot” price war. The vast majority of companies feel they can’t justify a price increase above current levels of inflation. Even when they dare to raise prices at all, they manage to get only half of what they ask for. What you just imagined is real. 
 
  • Author(s): Georg Tacke, Ph.D. , is the CEO of Simon-Kucher & Partners and David Vidal is a partner in the firm’s Paris office and Annette Ehrhardt is a senior director in the firm’s Zurich office
  • Uploaded on: 17/08/2017
  • Content Type: Articles

How retailers can drive profitable growth through dynamic pricing

The secret is in customization: dynamic-pricing solutions must be tailored to a retailer’s business context, objectives, and ways of working.
 
  • Author(s): Gadi BenMark is an associate partner in McKinsey’s New York office and Sebastian Klapdor is an associate partner in the Munich office and Mathias Kullmann is a partner in the Düsseldorf office and Ramji Sundararajan is a partner in the Silicon Valley office. 
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Getting customers say : the price is right !

Getting customers say : the price is right !

About the authors :
© Mc.Kinsey  
  • Author(s): Administrator
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Bringing discipline to pricing

Different local market environments create quite different opportunities for pricing. You must understand these environments to set prices optimally.
 
Follow this link to read the article.
 
About the authors :
Cris Eugster is a principal and Jatin Kakkar is a consultant in McKinsey's Houston office; Eric Roegner is a principal in the Cleveland office.
 
  • Author(s): Administrator
  • Uploaded on: 17/08/2017
  • Content Type: Articles