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The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  
EPP Connect&More is another great source for pricing professionals, managed by a team of industry contributors. 
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The Top 10 Margin-Killing Myths AboutB2B Pricing

Over the years, we’ve noticed a perplexing contradiction in the B2B sector. On the one hand, it’s fair to say that every B2B company would like to maximize their margins, improve their profit-performance, and ultimately, increase their shareholder value. But on the other hand, relatively few B2B companies are focusing their attentions on the single, most- powerful means to achieve all of these objectives and more: their pricing
  • Author(s): Zilliant
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Pricing and Profit Playbook

Joanne Smith is well known throughout the pricing discipline as a thought leader and The Price and Profit Playbook bring her expertise to the forefront. Starting with the basics and continuing through the organizational and cultural changes necessary to improve pricing, this playbook will be an invaluable resource to lead managers to profitable growth

https://www.amazon.com/Pricing-Profit-Playbook-Joanne-Smith/dp/0989723801/ref=sr_1_1?s=books&ie=UTF8&qid=1509358787&sr=1-1&keywords=pricing+and+profit+playbook 

  • Author(s): J. Smith
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

Pharma 2020: Challenging business models

The pharmaceutical marketplace is undergoing huge changes, as we indicated in “Pharma 2020: The vision”, the White Paper PricewaterhouseCoopers.
These changes will have a major bearing on the kind of business models pharmaceutical companies need to employ.
  • Author(s): Zilliant
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Monetizing Innovation

Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867/ref=pd_sim_14_2?_encoding=UTF8&psc=1&refRID=86B9NGYN06CBH6M4ZN18 

  • Author(s): Ramanujan and Tacke
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

Prijsangst ? De verdrongen P in marketing.

Het klinkt vreemd in de complexiteit van ons zakendoen, maar uiteindelijk ligt een eenvoudig sommetje aan de basis van het realiseren van hogere winsten: winst = (omzet x prijs) - kosten. Natuurlijk is dit bedrieglijk simpel, maar het klopt wel. Daarbij hebben de meeste van onze organisaties het voorbije decennium de kostenkant van deze vergelijking al meer dan een keer onderworpen aan onderzoek (en er flink in gesneden) en evolueren velen onder ons ondertussen in gesatureerde markten, waar
de marktaandelen met hand en tand moeten bevochten worden. Vreemd dan dat de overblijvende variabele – prijs – voor velen nog een ‘blinde kennis-vlek’ is in het streven naar waardecreatie.
 
  • Author(s): Pol Vanaerde is oprichter van het EPP - Pricing Platorm
  • Uploaded on: 17/08/2017
  • Content Type: Articles

How to manage an aggressive competitor

How can firms develop a competitive defense strategy that minimizes both the self-and competitor-inflicted damages of price competition?
 
  • Author(s): George E. Cressman, Jr. - Senior Pricer and Director, Strategic Pricing Group, Inc., and Thomas T. Nagle -Chairman, Strategic Pricing Group, Inc.,
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Strategy & Tactics of Pricing

For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing. The sixth edition brings new perspectives, case studies, and updated approaches from this ever-evolving practice.

https://www.amazon.com/Strategy-Tactics-Pricing-growing-profitably/dp/1138737518/ref=sr_1_2?s=books&ie=UTF8&qid=1513364820&sr=1-2&keywords=strategy+%26+tactics 

  • Author(s): Nagle, Hogan and Zale
  • Uploaded on: 15/12/2017
  • Content Type: Recommended Pricing Books

Fighting Commoditization - Strategies for Creating Novel Customer Value

If the role of marketing was ever to bring about a balanced relationship between sellers and buyers, then in many industrial sectors it has failed to live up to that promise.
  • Author(s): Kamran Kashani - IMD Professor of Marketing
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Price Advantage

Updated throughout to reflect changes in the global pricing environment and advances in McKinsey's pricing knowledge, this Second Edition covers a host of new topics including software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, and tiered products and services pricing. Also, the building of a sustainable pricing capability and a high-performing pricing infrastructure is covered in much greater detail than ever before.

With emphasis on translating pricing theory into real improvements and bottom-line performance, the Second Edition of The Price Advantage is designed to give today's CEOs and business managers a competitive advantage in any economy.

https://www.amazon.com/Price-Advantage-Walter-L-Baker/dp/0470481773 

  • Author(s): Baker, Morn and Zawada
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

Economic Value Calculation

In this article, we contrast two fundamentally different approaches to using “value” to set price and determine pricing strategy.  In the first, customer value mapping (CVM), value is the perceived quality customers receive per unit of price. In other words, value is determined in part by price. In the second, economic value modeling (EVM), value is the economic savings and gains customers realize by buying the firm’s product instead of products from other competitive suppliers.
  • Author(s): Gerald E. Smith is chair of the marketing faculty at the Carroll School of Management, Boston College and Thomas T. Nagle is a member of MonitorDeloitte Group. 
  • Uploaded on: 17/08/2017
  • Content Type: Articles
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