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Results: 249

The EPP Expert Board members read - and select - for you the ‘must’ read books, articles and whitepapers for pricing practitioners.  
EPP Connect&More is another great source for pricing professionals, managed by a team of industry contributors. 
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.

https://www.amazon.com/Pricing-Confidence-Leaving-Money-Table/dp/0470197579/ref=sr_1_6?s=books&ie=UTF8&qid=1509359600&sr=1-6&keywords=pricing 

  • Author(s): Holden and Burton
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

FDA’s New Breakthrough Therapy Designation: What does it mean for Pricing

The full impact of the breakthrough therapy designation remains to be seen,but the financial stakes are high. Therefore, it is important to assess how P&MA planning practices need to be adapted to take advantage of a potential breakthrough designation. Re-evaluation of P&MA activities is prudent for any manufacturer hoping to secure big wins in the face of future break-through drug launches.
  • Author(s): Simon-Kucher & Partners
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

We learn about the author’s concept of value pricing, which is based on how customers make purchase decisions and involves setting prices that capture the value customers place on the product rather than what it costs to manufacture it. The author tells a compelling story of Southwest Airlines and how it has increased revenue by charging more for an added feature that a certain customer segment values. With a goal of win-win for both a company and its customers, the author shares his success story interviews with managers in a wide variety of industries. He concludes with an action plan for a comprehensive pricing strategy and observes, The financial benefits of a 1% price increase . . . illustrate the power of pricing and its direct link to the bottom line.

https://www.amazon.com/1-Windfall-Successful-Companies-Profit/dp/0061684325/ref=sr_1_1?s=books&ie=UTF8&qid=1509359315&sr=1-1&keywords=the+1+%25+windfall 

  • Author(s): Rafi Mohammed
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

The Top 10 Margin-Killing Myths AboutB2B Pricing

Over the years, we’ve noticed a perplexing contradiction in the B2B sector. On the one hand, it’s fair to say that every B2B company would like to maximize their margins, improve their profit-performance, and ultimately, increase their shareholder value. But on the other hand, relatively few B2B companies are focusing their attentions on the single, most- powerful means to achieve all of these objectives and more: their pricing
  • Author(s): Zilliant
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Pricing and Profit Playbook

Joanne Smith is well known throughout the pricing discipline as a thought leader and The Price and Profit Playbook bring her expertise to the forefront. Starting with the basics and continuing through the organizational and cultural changes necessary to improve pricing, this playbook will be an invaluable resource to lead managers to profitable growth

https://www.amazon.com/Pricing-Profit-Playbook-Joanne-Smith/dp/0989723801/ref=sr_1_1?s=books&ie=UTF8&qid=1509358787&sr=1-1&keywords=pricing+and+profit+playbook 

  • Author(s): J. Smith
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

Pharma 2020: Challenging business models

The pharmaceutical marketplace is undergoing huge changes, as we indicated in “Pharma 2020: The vision”, the White Paper PricewaterhouseCoopers.
These changes will have a major bearing on the kind of business models pharmaceutical companies need to employ.
  • Author(s): Zilliant
  • Uploaded on: 17/08/2017
  • Content Type: Articles

Monetizing Innovation

Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.

https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867/ref=pd_sim_14_2?_encoding=UTF8&psc=1&refRID=86B9NGYN06CBH6M4ZN18 

  • Author(s): Ramanujan and Tacke
  • Uploaded on: 17/08/2017
  • Content Type: Recommended Pricing Books

Prijsangst ? De verdrongen P in marketing.

Het klinkt vreemd in de complexiteit van ons zakendoen, maar uiteindelijk ligt een eenvoudig sommetje aan de basis van het realiseren van hogere winsten: winst = (omzet x prijs) - kosten. Natuurlijk is dit bedrieglijk simpel, maar het klopt wel. Daarbij hebben de meeste van onze organisaties het voorbije decennium de kostenkant van deze vergelijking al meer dan een keer onderworpen aan onderzoek (en er flink in gesneden) en evolueren velen onder ons ondertussen in gesatureerde markten, waar
de marktaandelen met hand en tand moeten bevochten worden. Vreemd dan dat de overblijvende variabele – prijs – voor velen nog een ‘blinde kennis-vlek’ is in het streven naar waardecreatie.
 
  • Author(s): Pol Vanaerde is oprichter van het EPP - Pricing Platorm
  • Uploaded on: 17/08/2017
  • Content Type: Articles

How to manage an aggressive competitor

How can firms develop a competitive defense strategy that minimizes both the self-and competitor-inflicted damages of price competition?
 
  • Author(s): George E. Cressman, Jr. - Senior Pricer and Director, Strategic Pricing Group, Inc., and Thomas T. Nagle -Chairman, Strategic Pricing Group, Inc.,
  • Uploaded on: 17/08/2017
  • Content Type: Articles

The Strategy & Tactics of Pricing

For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing. The sixth edition brings new perspectives, case studies, and updated approaches from this ever-evolving practice.

https://www.amazon.com/Strategy-Tactics-Pricing-growing-profitably/dp/1138737518/ref=sr_1_2?s=books&ie=UTF8&qid=1513364820&sr=1-2&keywords=strategy+%26+tactics 

  • Author(s): Nagle, Hogan and Zale
  • Uploaded on: 15/12/2017
  • Content Type: Recommended Pricing Books
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