UBER DEFENDS ITS “AWFUL” SURGE PRICING

After charging nearly 300% more during London’s transport chaos yesterday, Uber said it was proud to still “give you the choice” to ride.

Minicab hire app Uber was lambasted yesterday during the London tube strike as it charged  Londoners nearly three times the standard fare. At that rate passengers would pay a minimum fare of £14.50 (up from the usual £5) and pay 43p per minute, even when sitting in traffic, instead of the normal 15p.  It wasn’t long before Londoners took to Twitter in outrage at the charges.

“No one has to travel when surge pricing is in effect – it’s entirely your choice.

But it does give you the choice.”

Jo Bertram, Uber General Manager for the UK, Ireland & Nordics

Last night Uber went on the offensive defending surge pricing, even during the kind of strikes that bring London’s transport networkto its knees.   In a blog post Uber’s General Manager for the UK, Ireland & Nordics Jo Bentram wrote: “We believe it’s our job to help keep London moving… No one has to travel when surge pricing is in effect – it’s entirely your choice. But it does give you the choice.”

Bertram added that Uber’s surge pricing model comes into effect when demand outstrips supply and its higher prices encourage more drivers to come out to work increasing the supply of drivers for travellers.

Source : The Memo - Oliver Smith is a Senior Reporter at The Memo. 
July 11 2015

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