Monetizing Data

Author custom: Stephan Liozu & Wolgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them.

Readers will learn:

  1. The various monetization and value creation models for data-enabled offers
  2. The 8 steps of the data monetization framework
  3. The best practices in designing differentiated data-enabled offers
  4. The value-based pricing of data and options in digital pricing models
  5. Business model implications of switching from ownership to consumption model

https://www.amazon.com/Monetizing-Data-Practical-Roadmap-Framing/dp/1945815043